รวมงานที่ได้รางวัลหมวด digital craft จากเวที Cannes Lions ปีนี้ มาไว้ในที่เดียว ซึ่งส่วนใหญ่เป็น case video ในขณะที่บางงานจะเป็น link เว็บไซต์ของ campaign นั้น ๆ แต่ละงานเรียกว่าล้ำมาก ๆ
ปีนี้มี 1 Grand Prix 4 Gold 7 Silver และ 11 Bronze
มีงานไหนได้รางวัลใดกันบ้าง ไปดูกันได้เลย
ADDRESS THE FUTURE
Client: CARLINGS
Agency: VIRTUE COPENHAGEN
Award: Grand Prix · Digital Craft
Content > Personalised Storytelling & Experience
NEVER ASK
Client: NIKE
Agency: WIZZ / QUAD GROUP PARIS
Award: Gold Lion · Digital Craft
Form > Motion Graphics Design & Animation
MY LIFE AS A NPC
Client: UBIOSFT
Agency: DDB PARIS FRANCE
Award: Gold Lion · Digital Craft
Form > Motion Graphics Design & Animation
STORYSIGN
Client: HUAWEI
Agency: FCB INFERNO LONDON
Award: Gold Lion · Digital Craft
Form > UX & Journey Design
WESTWORLD: THE MAZE
Client: HBO
Agency: 360I NEW YORK
Award: Gold Lion · Digital Craft
Form > Experience Design: Voice
INSTA NOVELS
Client: THE NEW YORK PUBLIC LIBRARY
Agency: MOTHER NEW YORK USA
Award: Silver Lion · Digital Craft
Form > Overall Aesthetic Design (incl. UI)
EXPENSIFY TH!$
Client: EXPENSIFY
Agency: JOHN X HANNES NEW YORK USA
Award: Silver Lion · Digital Craft
Content > Cross-channel Storytelling
https://www.expensifythis.com/
SNELWEG SPROOKJES
Client: VOLKSWAGEN
Agency: ISOBAR AMSTERDAM
Award: Silver Lion · Digital Craft
Content > Real-time Contextual Content
BLINDMETERS
Client: OVK (PARENTS OF ROAD VICTIMS)
Agency: HAPPINESS BRUSSELS
Award: Silver Lion · Digital Craft
Data & AI > Data Visualisation
DALÍ LIVES
Client: THE DALI MUSEUM
Agency: GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO
Award: Silver Lion · Digital Craft
Data & AI > AI Storytelling
MORSE CODE FOR GBOARD
Client: GOOGLE
Agency: GOOGLE CREATIVE LAB NEW YORK
Award: Silver Lion · Digital Craft
Technology > Native & Built-in Feature Integration
https://experiments.withgoogle.com/collection/morse
AGE OF SAIL
Client: GOOGLE
Agency: GOOGLE SPOTLIGHT STORIES MOUNTAIN VIEW
Award: Silver Lion · Digital Craft
New Realities > AR / VR Immersive Storytelling
GOOGLE PIXEL 3 X CHILDISH GAMBINO
Client: GOOGLE
Agency: CASHMERE AGENCY LOS ANGELES
Award: Bronze Lion · Digital Craft
Form > Motion Graphics Design & Animation
COMPLEXCON
Client: ADIDAS
Agency: JAM3 TORONTO
Award: Bronze Lion · Digital Craft
Form > UX & Journey Design
TRENDING BOTICS
Client: CONGRESSO EM FOCO
Agency: FCB BRASIL SÃO PAULO
Award: Bronze Lion · Digital Craft
Data & AI > Data Storytelling
MOST DANGEROUS STREET
Client: ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE
Agency: FCB CHICAGO USA
Award: Bronze Lion · Digital Craft
Data & AI > Data Storytelling
LIVE MOVES
Client: BACARDI
Agency: BBDO NEW YORK USA
Award: Bronze Lion · Digital Craft
Data & AI > Real-time Usage & Targeting
http://bacardi-livemoves-entry.com
DOT TRANSLATION ENGINE. THE FIRST AI BRAILLE TRANSLATION SOFTWARE
Client: DOT INC.
Agency: SERVICEPLAN GERMANY MUNICH
Award: Bronze Lion · Digital Craft
Data & AI > Curation of Data
BLOCK WISH
Client: HOK-ELANTO | S GROUP
Agency: HOK-ELANTO HELSINKI
Award: Bronze Lion · Digital Craft
Data & AI > IA Application
LIVE SOCIAL PRESS JUNKET
Client: CRICKET WIRELESS
Agency: ARGONAUT SAN FRANCISCO
Award: Bronze Lion · Digital Craft
Technology > Innovative Use of Technology
CREATABILITY
Client: GOOGLE
Agency: GOOGLE CREATIVE LAB NEW YORK
Award: Bronze Lion · Digital Craft
Technology > Innovative Use of Technology
KUPU
Client: SPARK
Agency: COLENSO BBDO AUCKLAND
Award: Bronze Lion · Digital Craft
New Realities > AR / VR Utility
ECHOS
Client: UBISOFT
Agency: DDB PARIS FRANCE
Award: Bronze Lion · Digital Craft
New Realities > AR / VR Immersive Storytelling
Photo credit: https://www.thinkwithgoogle.com/intl/en-cee/insights-trends/marketing-collections/cannes-lions-festival-2019/